pls take a book not taken by anyone else in your class.
it should preferably be related to global canvas; it can also be a 15-25 page HBR type write-up.
post your own words summary in ~50-100 words, any juicy sentence/ phrase/ approach. also write you recommend that one to be read many times or once over a fortnight or browsed over a few hours.
Eight Giant Steps To Global Domination by Kenn Viselman is already allotted to Arvind Chaodhary.
to be done before mid-term Nov 9th.
83 comments:
Name:-Prachi A Bhatia
Roll:- 07Emp2_48
BOOK :- Currency Trading for Dummies [Wiley 2007]
Name:-Kapil Bhatia
Roll:- 07Emp2_32
I am picking HBR_Sep2008 edition and would be righting a write up on one of the articles in this magazines.
The link to download this edition is
http://www.filefactory.com/file/fb003a/n/HBR_2008-09_zip or
http://depositfiles.com/files/7953269
Respected Sir
I have opted for following Book
Name of Book - The Fortune at the Bottom of Pyramid
Name of Author - C.K Prahlad
I shall be submitting brief writeup about the same very shortly.
Rgds
Harish
R.No - 24
Book name : SMALL IS BEAUTIFUL
AUTHOR BIO: E. F. SHUMACHER (1911-1977) was a Rhodes Scholar in economics and the head of planning at the British Coal Board. He was also the president of the Soil Association and the founder of the Intermediate Technology Development Group
.
The classic of common-sense economics,broad in scope, weaving together threads from Galbraith and Gandhi, capitalism and Buddhism, science and psychology.
His commentary is about the moral and spiritual decline and consequent rot in aspects of Western civilisation - judging by the standards of current media output and social values he is prophetic in his assessment that people may be marching into a fool's paradise poised to collapse. His statements, in the first few chapters are gold dust for social reformers and social scientists, trying to tap into words to express their frustrations with what we can sometimes see as errors and a hollowness to many things conventionally called as Progress in this world.
He responds with a broad discussion of our economic culture, noting that sustainability is an impossibility when ever growing demands for increased production, "assuming all the time that a man who consumers more is 'better off' than a man who consumes less", expend an environment with finite resources. He notes that lasting peace is threatened by extraordinarily unequal distributions of power and access to resources, "what else could be the result but an intense struggle for oil supplies, even a violent struggle," and recalls Gandhi's disapproval of "dreaming of systems so perfect that no one will need to be good."
Sunil sachdeva
RN 67 EMP OCT 07
Bhupendra
Roll No: 14
Book: How Would You Move Mount Fuji
Microsoft's Cult of the Puzzle - How the World's Smartest Company Selects the Most Creative Thinkers
Author: William Poundstone
--
Ankur Singh
R. No : 05
I 'll be working on "the world is flat" by Thomas Friedman, for the book summary.
This book talks about "flattening" of the world thanks to burgeoning globalization. He attributes 10 forces that are responsible for flattening the world , namely:
1. Fall of Berlin wall;2. Netscape going public;3. work flow software;4. Open sourcing;5. Outsourcing;6. Off-shoring;7. Supply chaining;8. In-sourcing;9.Informing and 10. going wireless.
The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious. It came to him after hearing an Indian software executive( Nandan Nilekani) explain how the world's economic playing field was being leveled. For a variety of reasons, what economists call ''barriers to entry'' are being destroyed; today an individual or company anywhere can collaborate or compete globally. Bill Gates explains the meaning of this transformation best. Thirty years ago, he tells Friedman, if you had to choose between being born a genius in Mumbai or Shanghai and an average person in Poughkeepsie, you would have chosen Poughkeepsie because your chances of living a prosperous and fulfilled life were much greater there. ''Now,'' Gates says, ''I would rather be a genius born in China than an average guy born in Poughkeepsie.''
This book is recommended to people trying to get hired at Microsoft or companies influenced by its hiring practices; people who want to think critically about how hiring practices work; and people who want to see how smart they are. The last group includes those who enjoy puzzles, and will relish the fun, challenging questions presented here. The book’s core is a collection of entertaining brainteasers from job interviews. Given the high level of competition, most people who are trying to get hired at Microsoft probably need the edge it provides. Readers can work methodically through the questions, and the reasons behind them, to build a general approach for dealing with most puzzles. Readers who want to reflect on hiring practices - such as human resources personnel or scholars of corporate culture - will find the book intriguing but incomplete. Author William Poundstone is incredibly useful when discussing the gaps between what these questions do and what they are intended to do, but he delivers only quick sketches of explanations about how corporate culture retains these approaches despite their relative lack of function. His suggestions for alternative approaches are equally brief. Even after reading this entertaining book, readers are likely to find that perfecting their companies’ interviewing processes will continue to be something of a puzzle.
Book Name:
Doing Business Anywhere: The Essential Guide to Going Global
Author: Tom Travis
Shiv Raj Gupta
Roll No# 79
Name : GAURAV DHAWAN
Roll : 21(EMP Oct '07)
BOOK :- CIRCLE OF INNOVATION
By : TOM PETERS
Name: Shilpa Malhotra
Roll No :EMP-OCT 64
Book : Blue Ocean Strategy
Author : Chan Kin
By Harvard Business School Press
Name Rajat Sharma
Roll NO. 51
Book: the new age of innovation
Author: C.K.Prahalad and M.S. Krishnan
Fortune at the Bottom of Pyramid
A. Why so much excitement about Bottom of Pyramid, What it is ?
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the four billion people who live on less than $2 per day, typically in developing countries. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".
B. Summary of Book - Fortune at the Bottom of Pyramid
Prahalad proposes that businesses, governments, and donor agencies shall stop thinking of the poor as victims and instead start seeing them as resilient and creative entrepreneurs as well as value-demanding consumers. He proposes that there are tremendous benefits to multi-national companies who choose to serve these markets in ways responsive to their needs. After all the poor of today are the middle-class of tomorrow. There are also poverty reducing benefits if multi-nationals work with civil society organizations and local governments to create new local business models
C. Details about the Book
Did you know that your company could make a bigger profit by focusing on the market share consisting of people who earn less than $2 per day? Have you realized that the world’s fastest growing market is at the bottom and not the top of the fortune pyramid? Did you know that nine countries-China, India, Brazil, Mexico, Russia, Indonesia, Turkey, South Africa, and Thailand - collectively have a GDP of $12.5 trillion, larger than the GDP of Japan, Germany, France, Italy, and the UK combined?
1. This Book excites us about
The Fortune at The Bottom of The Pyramid provides us with these facts, while telling us why what we know about BOP markets is wrong. This book, for a refreshing change, is not about Business Process Outsourcing (BPO), but BOP, the bottom of the pyramid, the real source of market promise. “Why is it that with all our technology, managerial know-how, and investment capacity, we are unable to make even a minor contribution to the problem of pervasive global poverty and disenfranchisement?” Whether you're a business leader or an anti-poverty activist, this book shows you why you can't afford to ignore "Bottom of the Pyramid" (BOP).
2. Consumer at the BOP - New growth Market
C.K. Prahalad challenges business's common beliefs about the world's impoverished and introduces us to the Bottom of the Pyramid (BOP), an untapped market of more than four billion people, many of whom are seen as “poor” in the public eye. This is the market, companies should be paying attention to, he says, even more so than the few rarified consumers at the high-profit pinnacle, or even the growing middle markets. In short, Pralahad’s vision “is not about philanthropy and corporate social responsibility”; but is centered around the idea that "If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up
3. Need to Innovate
According to the author, we need to find new and innovative approaches to rise to the challenge of this fast growing population. One of the assumptions that he makes is that the poor need to seen as a market, but one different from the conventional perception of a market. This assumption has some immediate consequences - all of the traditional business concepts are applicable but each and every one of those concepts needs to be applied from a distinct perspective. What results is a practical example of the application of innovative thinking and innovation to an intractable problem – How to cater to the more than 4-billion humans who do not form part of the target market of the organizations that are driven by conventional assumptions about products, services, value and needs.
Prahlad demonstrates that the process of making products more affordable to the world's poor can provide substantial returns to create real partnerships and innovations for established companies. One such example quoted is Dharavi, an area in Mumbai, India whose claim to fame is that it is the largest single slum area in Asia. Its dwellers, not being property owners, do not spend a lot of money improving their living quarters. But they do spend money on luxury items-85 percent of households in this village own a television set, 75 percent own a pressure cooker and blender, 56 percent a gas stove, and 21 percent have telephones.
4. Are Poor People Brand Conscious
Author's research shows that brand consciousness among the poor is universal. Prahalad points out that companies who want to invest in BOP markets must make it part of their core business, and not make the mistake of considering it a corporate social responsibility initiative. On the contrary, this is real investment that takes attention, planning, and resources. It may seem improbable that companies can make money by selling to people who have limited purchasing power, but, as Prahalad demonstrates, companies that have actually bothered to try are flourishing. Prahalad accepts that change will not be easy, but he does present well-researched case studies and compelling reasoning for why the BOP is a market worthy of attention. The book brims with interesting facts and statistics.
5. Key Caselets
- There are 5.5 million amputees in India. An additional 25,000 lose their limbs each year due to disease, accidents or other hazards. Most of these people live well below the poverty line and can afford neither a prosthetic limb (average cost = $7000) nor the subsequent replacements and hospital visits. How did Dr. P.K. Sethi along with craftsman Ram Chandra develop an effective prosthesis (cost = $30) that even enabled a professional dancer to further her career on stage?
- Blindness affects 12 million people in India. How could the Aravind eye care system serve more than a million patients and do it mostly for free, yet continue to be highly profitable?
- There are in-depth case stories from India, Peru, Mexico, Brazil and Nicaragua that illustrate the world’s most exciting, and perhaps most lucrative market.
6. Does This Sounds Possible
Is the vision of Prahlad Real? Prahlad admits that we have “a long way to go before the social transformation of inequalities around the world will be accomplished”. But being a long way from reaching that goal should not be a deterrent in working towards it. Indeed, if what is happening in the hi-tech industry is anything to go by, companies have no way but to find unique ways of servicing the BOP if they are to compensate for the trend of slowing growth in over-consumed developed markets.
It challenges so many conventional theories about the poor and economically deprived, that it is sure to create a ripple in the world. Globally, this is a movement in the making that will affect each and every human being in the broad sense. The book’s content is a challenge to the way in which we approach the world. And the responses to the challenges are illustrated by powerful and convincing examples.
Name: Neha Baveja
Roll No: 40
I have chosen Article from HBR Jan 2008 issue -'Transforming Giants' by Rosabeth Moss Kanter.
This article is about how the companies make the world a better place through their business.
Name: Mitesh Chitkara
Roll No: 78 (Oct'2007)
I have chosen this Article from the Thesis of CLAUDELLE VON ECK on Globalization in the context of CHANGE.
The same way that global warming has had a tremendous impact on the earth’s environment, globalisation is creating an enormous impact on societies around the world. As a result of global warming, weather patterns are changing in some areas and the ferocity of the wind has increased in some areas. For example, Hurricane Katrina hit the shores and devastated New Orleans in the United States of America in 2006. Similarly, globalisation has increased the degree of change in many societies.
Globalisation is generally defined as the denationalisation of clusters of political,
economic, and social activites that destabilise the ability of sovereign state to
control activities on its territory. The term globalisation refers to the shift from a world in which economies were relatively isolated from each other (by distance, time zones, cultures, government regulations, language and the like) towards a more integrated and interdependent world economy.
It is a complex legal and social process that takes place within an integrated whole, without regard to geographical boundaries, that promote greater economic interdependence among countries. The drivers of globalisation include issues such as the declining trade and investment barriers and developments in technological changes seen over the past decade or so.
The impact of globalisation on developing countries has been significant. It has intensified interdependence and competition between economies and as a result domestic economic developments of developing countries are no longer determined entirely by domestic policies and market conditions. The new opportunities include greater access to global markets and accelerated technology transfer from developed countries. On the other hand however, developing countries are facing
new challenges such as volatility in financial markets, abuse of labour and environmental degradations.
Focusing on the challenges brought by globalisation, after three decades of globalisation the results can now be seen and that these include remarkable successes as well as some disturbing failures.
=======================
Sandeep Goel
No-60
OCT2007
=======================
BOOK NAME:
Ethics for International Business:
Decision-Making in a Global Political Economy
AUTHOR:John Kline
Business takes place in an increasingly global environment, crossing political and cultural boundaries, and consequently ethical dilemmas arise. The central focus of this text lies in how to make and explain 'best choice' judgements in international business situations.
This book provides a topical and relevant analysis of the ethical dimensions of conducting business in a global political economy. From a starting point of applied ethics, the book introduces a common set of normative terms and analytical tools for examining and discussing real case scenarios.
Extensive real-world examples shared,covers issues including:
* foreign production,
* export of hazardous products
* testing and pricing of HIV-AIDS drugs
* advertising tobacco, alcoholic beverages and infant formula
* deceptive marketing techniques and bribery
* religious and social discrimination
* cultural impacts from 'music, movies and malls'
* environmental issues, including oil spills, rain forest preservation, global warming and genetically modified foods.
Dhirendra Giri
Roll No. 18
Book: EMPIRE OF DEBT-The Rise of an Epic Financial Crisis
BY:
BILL BONNER & ADDISON WIGGIN
My Synopsis:
The book is well laid out with nice references to historical events. The events are then tied to the current theory of the author, which allows one to agree or disagree with the premise. It can be a slow start, but it will be a plus for those that are interested in GNP and Finance. The reader is given the cold hard facts about the true state of the economy. Empire of Debt does this in a no nonsense manner, no fluff here, no handholding just the facts! Empire of debt is filled with chilling information that wakes the reader up from the hallucination of the belief in economic bliss and visions of a never ending credit and borrowing. The book illustrates a principal that is vital to me, how investors today must think out of the box using things like gold to hedge their portfolios for the coming implosion. Empire of Debt sends a stern message to investors.
The first section of the book talks about empires, describing those of Genghis Khan, Ancient Greece and Rome, and Austria-Hungary. According to the authors, the United States first started to become an empire with Theodore Roosevelt and his "Rough Riders". But it was really Woodrow Wilson's adventures in Mexico, and later World War I, that really established the idea of the United States as an empire. From then on, whether it was FDR in World War II, Johnson's Vietnam...all the way to Reagan's Cold War and Bush's Iraq...we have spent much blood and treasure trying to make the world a better place for democracy, or fight commies, or terrorism, or whatever. All financed by increasing debt, of course. Domestic welfare programs such as FDR's New Deal, Johnson's Great Society, etc. also got financed similarly. At some point all this debt must be paid, and it would not be a pretty thing if all our debtors, one day, demanded all their money at once!
Meanwhile, while America (and Americans) are running up all this debt, the rest of the world (read China and India primarily, but Russia and Brazil as well) has been actually making things, building up their factories and selling products, all for lower wages than America (and the developed West, for that matter). Inflation is also eating into the (meager) savings of Americans.
The last section discusses investing in stocks, real estate, etc. Most Americans invest to get something for nothing, and end up getting poor results. The smarter way to invest, according to the authors, is to buy stock in companies that the investor, using what they call "insider" information--private information and personal experience. (Unfortunately, the authors don't seem to clearly distinguish this from "insider trading", which is illegal!)
The theme running through the book is "Buy Gold". This comes to the forefront in the last few pages, where the authors compare gold to paper currency. While governments can print as much paper money as they think they need, it's harder for them to do that with gold. Gold will always be worth something, while paper currency can (and has) lost value.
EMP_Oct_07
Roll No. - 66
Book - "The Next Crisis?" - Direct and Equity Investment in Developing Countries
Author - David Woodward
The book takes on international financial institutions for their advocacy of foreign equity capital as a way for developing countries to boost economic growth and diversify risks. The author says that the FDI increases the vulnerability to financial crises in the developing/host country. He has explained the rapid rise in syndicated bank lending to developing countries in the 1970s, which subsequently led to a debt crisis and the increase in equity flows in the 1990s, insisting that the latter could trigger the next crisis.
However, there are two highlights which cannot be ignored while commenting on FDI inflows. Firstly, FDI flows do tend to be more resilient than other forms of capital flows, in part because the relatively long time horizon of FDI makes investors worry less about short-run reversals, including those that arise from host country policies. Also, unlike debt capital, on which interest payments have to be made even when the host economy is doing poorly, FDI involves risk sharing between the investors and the host country: the cost of servicing the investment falls when the recipient’s economic fortunes decline.
I would recommend everyone to flip over the pages of books for few hours to have a good understanding of FDI - pros and cons.
-----------------------------------
Transforming Giants
By Rosabeth Moss Kanter
-----------------------------------
This article sets forth the pillars of this new model of big business-the “globally integrated enterprise.” The author outlines the benefits that accrue to the companies that have those pillars in place, which go beyond innovation to include a whole host of mutually reinforcing effects. The author also outlines the various mechanisms that have helped these giants establish and maintain high standards worldwide-and can help other companies do the same.
In the article he talks about companies such as IBM, Procter & Gamble, Omron, CEMEX, Cisco and Banco Real that are moving as rapidly and creatively as much smaller enterprises, even while taking on social and environmental challenges of a scale only large entities could attempt- and they are bringing small and midsize businesses with them on the journey. The author is of the view that replicating the conditions that are emerging at the most progressive mega corporations will not be easy. But if others follow their lead, soon this new paradigm of capitalism would be viewed as not only a competitive necessity but also a benefit to society.
The article talks in depth about how when giants transform themselves from impersonal machines into human communities, they gain the ability to transform the world around them in very positive ways. The new model helps the large companies avoid the traps of bureaucracy that in the past made them seem like dinosaurs. More deeply, it yields a way of doing business that is more localized and humane. Social contributions are no longer an afterthought – a luxury enjoyed only by those who are already profitable – but a starting point that helps companies find profitable growth.
The interplay of corporate standards and local conditions puts companies in a position to influence the ecosystem around them (especially in emerging markets) and to generate innovation. The author is of the opinion that If these vanguard companies lead others to adopt their way of working, then we will see a new and more promising kind of capitalism, and if it flourishes it would be good for business as well as for the world.
-----------------------------------
Neha Baveja
Emp_Oct07_40
-----------------------------------
Name: Parveen Jain
Roll number 76
Book: Global Business Environments
Author: Kamal Dean Parhizgar
This book is dealing with understanding of global business environments, multicultural behaviour, kinetic needs, motives and about sensation and perception. This book also give insight about International relegions and multicultural philosophies.
This book is a must read to understand the crossculturalization, biculturalization and enculturalization.
This book develops coceptual skills for all topics listed above.
Saju Abdul Razak Salahudeen
Roll No : 58
I have chosen an article of HBR June 2008 - The Contradictions That Drive Toyota’s Success
Tarun girdhar
Roll number :69
Book: Commanding Heights: The Battle for the World Economy
this book is written by Daniel Yergin and he take the thesis that, prior to World War I, the world effectively lived in a state of globalization, which they term the "First Era of Globalization."
The authors define globalization as periods where free markets predominate, and countries place few if any limits on imports, exports, immigration and exchanges of information. Overall, they see globalization as a positive movement that improves the standard of living for all the people connected to it, from the richest to poorest.
According to the author, the rise of fascism and communism, not to mention the Great Depression, nearly extinguished capitalism, which rapidly lost popularity.
After World War II, the authors believe the work of economist John Maynard Keynes came to be widely accepted in Western economies. Keynes believed in government regulation of the economy, and the authors underline this as Keynes' great influence and prestige. In the authors' opinion, these so-called "commanding heights" were often owned or severely regulated by governments in accordance with Keynes' ideas.
The authors then discuss how the political change of the 1980s ushered in a change of economic policy. The old trend changed when Margaret Thatcher became prime minister of the United Kingdom, and when Ronald Reagan was elected President of the United States. Both these leaders parted ways with Keynesian economics. Rather, they were more in the tradition of the work of Friedrich von Hayek, who opposed government regulation, tariffs, and other infringements on a pure free market, and Milton Friedman, who emphasized the futility of using inflationary monetary policies to influence rates of economic growth.
While Thatcher, Reagan, and their successors made sweeping reforms, the authors argue that the current era of globalization finally began around 1991, with the collapse of the Soviet Union. Since then, they argue, countries embracing free markets have prospered on the whole, while those adhering to central planning have failed.
While strongly in favor of this trend, the authors worry that globalization will not last. More specifically, they believe that if inequality in economic growth remains high, and if Third World nations are not offered the proper opportunities and incentives to support capitalism, the movement will end just as the first era did.
GAURAV DHAWAN
ROLL No. 21
THE CIRCLE OF INNOVATION
You can’t shrink your way to Greatness
TOM PETERS
This book talks about Innovative Ideas :
#1: DEATH OF DISTANCE: Contrary to Pankaj Ghemavat theory of “ DISTANCE STILL MATTERS”, Tom Peters argues that we are all Next door neighbors. He says Incrementalism is Innovations worst enemy. Business is about augmenting the Top line not cost minimization.
#2: DESTRUCTION IS COOL! : Tom talks about Chief Destruction Officer (CDO). He Says it is easier to KILL an organization than to change it substantially. Learn to Swallow it : DESTRUCTION IS JOB NO. 1
#3 YOU CAN’T LIVE WITHOUT AN ERASER: Forgetting – not learning is the highest Art.
Dee Hock founder of VISA network says “problem now facing business isn’t learning, it’s
Forgetting”
FORGET : Hesitation FORGET blockbusters FORGET resources FORGET failure…..
#4 We are all Michelangelos The idea of BUSINESS-ing, the process of turning every Job into a business, every worker into a businessperson, a business unit of one
Businesspersons of every Damn thing.
I choose " WINNING " by Jack Welch.
Thanks and Regards,
Mohit Jairath
mob : +91 98183 75383
"every second counts" - lance armstrong
PAWAN ARORA
ROLL NO. 46
BOOK REVIEW--- UNDERSTANDING CULTURAL DIFFERENCES
GERMANS, FRENCH AND AMERICANS
BY: -- EDWARD T. HALL
MILDRED REED HALL
The main emphasis of this book is on powerful impact of culturally conditioned behavior on the conduct of international business.
According to this book, each country simply has its own way of seeing and doing things, based on unstated rules and these hidden differences often make cooperation difficult. This book is an attempt to help break logjam caused by culturally based understandings.
This book says that culture can be likened to a giant, extraordinary complex, subtle computer. Its programs extraordinary complex, subtle computer. Its programs guide the actions and responses of human beings in every walk of life. Furthermore, cultural programs will not work if crucial steps are omitted which happens when people unconsciously apply their own rules to another system.
Within each culture, of course, there are specific individual differences in the need for contexting – the process of filling in background data. But it is helpful to know whether the culture of a particular country falls on the high or low side of the scale since the level of context influences every person. The French are much higher on the context scale than either the Germans or Americans.
Cultural differences in information flow are often the greatest stumbling blocks to international understanding. In low context countries, such as US, Germany and Switzerland, information is highly focused and controlled. In high context cultures, such as French, Japanese and Spanish, information spreads rapidly and moves almost as if it had a life of its own.
Germans and Americans share a significant part of each other’s culture, they clash on handling of space.
In Germany intrusion distance (the distance people must stand from each other to feel comfortable) is greater than in US.
Germans are not as mobile in their careers as their American counterparts.
Compared to Germans, the French are eloquent and relish conversation.
Americans, Germans and French all need information, facts and figures. However each defines and uses data in different ways.
In nutshell culture is many things, but it is primarily s system for creating, sending, storing and processing information.
I am Hemant Pandey, Roll No. 26, EMP-OCT-07.
I have chosen the book "World Boom Ahead" by Knight Kiplinger
I am Hemant Pandey, Roll No. 26, EMP-OCT-07.
I have chosen the book "World Boom Ahead" by Knight Kiplinger
I am Hemant Pandey, Roll No. 26, EMP-OCT-07.
I have chosen the book "World Boom Ahead" by Knight Kiplinger
Name - Amritesh Mishra
Roll No -02
I am picking a book - The One Minute Manager by Ken Blanchard & Spencer Johnson.
Name - Dinesh Kumar Garg
Roll No - 20
Book Opted - Blunder In International Business By David Ricks.
Link To download this book is
http://www.paid4share.com/file/675/1405134925-rar.html
I shall be submitting Review about this book very shortly.
I am reading World Oil Outlook 2008 by OPEC.
Ashish Singla, Roll # 12
The brief synopsis is: -
In the summer of 2007, the OPEC reference basket of crudes (ORB) averaged $71/b. By June 2008, the ORB had passed $130/b. Of course, these recent oil price movements
need to be seen in the context of a price surge in all commodities, be they energy, metals or agricultural products. For example, in the energy group, coal and uranium prices have
risen even more than light sweet crude. It should also be noted that the oil price surge has occurred when there has not, at any time, been a shortage of oil.
Prices were very low throughout most of the 1980s and 1990s. This had a dramatic impact on the oil industry. It meant investments were scaled down, drastic cost-cutting strategies were put in place, research and development spending was reduced and, more importantly for the longer term, the oil industry no longer attracted the much needed skills from those just beginning their careers. Low oil prices were bad for the oil industry, and in the longer term they were also bad for consumers. Indeed, at the beginning of this century, when faced with above-trend global economic growth, the world was caught unprepared for the dramatic surge in energy demand. In addition to this, there were the hurricane-related supply disruptions in the US....
I will try to analyze the politics of Oil and provide my inputs
I have taken the book "The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor"
By – David S Landes
Something about the book -
Landes, Harvard professor emeritus of history, undertakes an economic and cultural history of the world during the past five centuries. Landes's principal argument is that the richest nations continue to prosper while poorer nations lag behind because of their relative ability or inability to exploit science, technology and economic opportunity. Landes traces the story of England's industrial revolution and America's system of mass production as indicators of the West's superiority over the rest of the world. Most of all, Landes stresses the importance of cultural values, such as a predisposition for hard work, open-mindedness and a commitment to democracy, in determining a nation's course toward wealth and power.
KH Singh
R. No. 31
EMP Oct 07
Munish Singhal
Roll No : 38
Book - GLOBALIZATION AND ITS DISCONTENTS
Author - Joseph Stiglitz
(Winner of Nobel Prize for Economics 2001).
Globalization and Its Discontents has very good description of globalization . The book is about global financial governance, the IMF and the World Bank, and how they behave, especially in the developing world. Author of the book contends that IMF policies have attempted to serve Wall Street have failed not only developing countries but the global economy and so the United States. The explanations of the economics is clear, and easy to follow.
Author examines the history of the privatization of the Soviet bloc and development efforts across the world but focuses most on Global Liquidity crises. Appropriate responses to these crises is a central theme of the book, which makes it extremely relevant to the present moment as the global financial system faces an unprecedented credit crunch.
According to author, IMF have historically told developing countries to endure the pain of such crises by allowing large scale job losses. This has been accompanied by loans intended primarily to ensure the investments of developing world companies. Inflation must reduced at all costs. IMF insists that job losses, bankruptcies, foreclosures even starvation are all necessary. Author’s alternative strategy is for government to retain or employ Expansionary Monetary and Fiscal policy, provide for re-structuring in economy but do so by having quick relief for bankruptcy. This would enable enterprises to change ownership, have title assured quickly, and be able to access credit without the enterprise being liquidated i.e. destroyed. This approach avoids destruction to economy of large scale bankruptcies caused not by individual business failure but liquidity crisis.
Book Review: I Didn’t See It Coming - The Only Book You’ll Ever Need to Avoid Being Blindsided in Business
Authors Nancy C. Widmann, Amy Dorn Kopelan, and Elaine J. Eisenman Ph.D.
I happen to vitness the 2ed layoff couple of days back in the short span of ~5yrs of my career- though I escaped safe both the time :)
But imagine this: You've got the perfect job, a high position, hafty salary. You've had this job for singificiently long time and you're at the top of your game. Life is good.
Then without warning, the other shoe drops. Your company is bought out - the CEO retired and the new guy wants to shake things up. Or your rival got promoted instead of you. Suddenly, you're not the Golden Child anymore. You've become expendable and before you know it, they're showing you the door.
This very thing has happened to the three authors of the book I Didn't See it Coming: The Only Book You'll Ever Need to Avoid Being Blindsided in Business. They were successful execs in their respective fields, but were caught unawares by changes in their companies. They banded together to write this book to help others avoid the same fate.
Most of us find ourself blindsided by an unexpected, unwelcome career change at some point during their careers. I Didn’t See It Coming - The Only Book You’ll Ever Need to Avoid Being Blindsided in Business is written for professionals who want to make sure that they aren’t taken by surprise by a career changing, or even career ending, decision that seems to come out of nowhere.
This book covers everything professionals need to know about recognizing, coping with, and managing career-threatening situations that can arise in the workplace. From how to deal with office politics to techniques for surviving a new boss, this career guide is designed to make readers immune to being blindsided on the job.
It will make you learn valuable tips for reading the environment within your company as well as figuring out what is going on with individual players within your organization. You’ll learn the effective communication skills for building strong allies in your organizations, with your peers, supervisors, and subordinates.
If you want to learn how to position yourself for long term success in the corporate world, this book needs to be added to your list of must-reads. Getting blindsided in business is something to avoid at all costs. If you’ve ever been blindsided in business, you know why it is important to take steps to keep it from happening to you again. If you’ve never been blindsided, this book can teach you how to take charge of your career to make sure that it never happens to you.
Rajeev K Gautam
EMP-Oct'07
Roll No. 52
Currency Trading For Dummies provides new investors with the nuts-and-bolts information and advice, and a step-by-step action plan for getting started as a trader in the Forex market. It includes information on the ins and outs of Forex trading; understanding the Forex market, what it is and how it works; the mechanics of trading on the Forex; and understanding currency quotes. In addition, readers will find practical guidance on using leverage, trading with fundamentals, understanding technical analysis, and much more. For anyone who wants to start trading on the foreign exchange market, this is a fast, friendly guide to getting started.
Book-->Global Edge:Manage the Risks of Cross-Border Business
Authors : Joel Kurtzman, Glenn Yago
Name : Sumit Mahajan
Roll No. : 07EMP02-65
With globalization a reality, companies no longer have a choice about whether to do business across borders. But it contains hidden risks--and firms need strategies and tactics for recognizing and managing those risks. In "Global Edge", Joel Kurtzman and Glenn Yago offer two breakthrough tools for better managing the hard-to-see perils of going global. Their CLEAR framework explains the specific--and potentially expensive--challenges businesses face overseas: corruption, the legal system, enforcement policy, accounting standards and governance, and regulatory developments. And the Opacity Index (a proprietary tool updated online for readers) measures how countries are ranked relative to each CLEAR factor, so companies can balance their exposure. Drawing on a decade of fieldwork with companies and governments, the authors present a new way to anticipate, analyze, and manage hidden global business risks. In an age when a systematic understanding of global risks is still in its infancy, this insightful and practical guide takes the subject from the realm of academic interest and plants it squarely in management circles.
Book : Early Globalization and the Economic Development of the United States and Brazil
Author : John DeWitt
Name : Vishal Sharma
Roll No : 07EMP02-72
Placing the controversial globalization process in historical context, DeWitt brings this increasingly important topic to life through the experiences of the two most populous states of the Western Hemisphere--Brazil and the United States. Comparing their development processes from the Colonial Era to 1900, he highlights the dramatically different consequences that are incorporated into the world economy for these two states. Sharing similar experiences during the Colonial Era, the countries' internal differences and differing relationships with Great Britain, the economic superpower of the 19th century, led to very different development paths. By 1900, the United States had become a member of the economic core, while Brazil remained mired in the semi-periphery. Pointing out the similarities and differences in the economic development of the United States and Brazil, DeWitt emphasizes that the manner of incorporation into the world economy greatly affected one becoming a superpower and the other remaining a developing nation. This book offers unique insights into globalization, economic development, and the histories of the United States and Brazil.
WHERE OIL RICH NATIONS ARE PLACING THEIR BETS!
(Article from HBR-Sep2008)
The combination of the gigantic American trade deficit and the price of oil at more than $125 per barrel has created a attendant pool of financial liquidity among oil exporters in gulf, and this era of petrodollar surpluses is markedly different from the last one.
In the 1970’s the member states of the GCC outsourced the management of their petrodollars to American and UK bankers. This time around they have adopted active investment and development strategies. They are investing heavily in large Western Organizations as well as emerging markets in Africa and India. They are spending lavishly at home to establish institutional infrastructures, to create free trade zones for manufacturing and services, and to build recreational facilities that will attract businesses, skilled knowledge and tourists.
These moves are destined to have long run effects not just on their local economies but also on regional and international trading. The action of GCC states are pulling the gulf closer than it has ever been to the center of international system. The author considers how oil exporters new investment strategy and interest over the next decades will affect the economic landscape in west.
Kapil Kr Bhatia
07Emp2_32
GAURAV DHAWAN
ROLL No. 21
THE CIRCLE OF INNOVATION
You can’t shrink your way to Greatness
TOM PETERS
This book talks about Innovative Ideas :
#1: DEATH OF DISTANCE: Contrary to Pankaj Ghemavat theory of “ DISTANCE STILL MATTERS”, Tom Peters argues that we are all Next door neighbors. He says Incrementalism is Innovations worst enemy. Business is about augmenting the Top line not cost minimization.
#2: DESTRUCTION IS COOL! : Tom talks about Chief Destruction Officer (CDO). He Says it is easier to KILL an organization than to change it substantially. Learn to Swallow it : DESTRUCTION IS JOB NO. 1
#3 YOU CAN’T LIVE WITHOUT AN ERASER: Forgetting – not learning is the highest Art.
Dee Hock founder of VISA network says “problem now facing business isn’t learning, it’s
Forgetting”
FORGET : Hesitation FORGET blockbusters FORGET resources FORGET failure…..
#4 WE ARE ALL MICHELANGELOS The idea of BUSINESS-ing, the process of turning every Job into a business, every worker into a businessperson, a business unit of one
Businesspersons of every Damn thing.
#5 ALL VALUE COMES FROM THE PROFESSIONAL SERVICES Make staff units The Vital Centers of Intellectual Capital Accumulation… rather than the prime sources of bureaucratic drag.
#6 THE INTERMEDIARY IS DOOMED: Two all important words: DISINTERMEDIATION- removing layer upon layer of “Intermediary” in the supplier-producer-buyer chain; TRANSPARENCY: making the organization’s inner workings apparent and malleable to customers & suppliers.
#7 THE SYSTEM IS THE SOLUTION: Systems are the glue… in network “orgs”. Systems are not just nuts & bolts. They can be BEAUTIFUL as well.
#8 CREATE WAVES OF LUST(Almost) everything works: Quality per se is not the advantage it once was. Spo just shout no to commoditization/ me too or look alikes.
#9 TOMMY HILFIGER KNOWS: In a crowded market place branding is far more important then ever before. It is THE AGE OF BRAND. 1. Anything can be branded. 2. Branding is as much for the very wee outfit as for the Levi’s, Nike.
#10 BECOME A CONNOISSEUR OF TALENT: RECRUIT DIVERSITY! HIRE CRAZIES!.
#11 IT’S A WOMAN’S WORLD: Women are the purchasing agents for well over half if the US GDP. Almost no big co. gets it – financial services, healthcare etc. i.e. gets catering-to-women –as-premier-purchasers.
#12 LITTLE THINGS ARE THE ONLY THINGS: As markets et more and more crowded… DESIGN is often the best “tool” – in services and marketing – for sustainable differentiation. Personal design sensitization is the step no. 1.
#13 LOVE ALL, SERVE ALL: Even today ridiculously small number of sizable firms seek a sustainable edge through incredible service – Disney, Caterpillar style.
#14 WE ARE HERE TO LIVE LIFE OUT LOUD: Transformational leaders will eschew “hands off”. They will be bizarrely focused… tell the truth… and live life on a LUNATIC FRINGE i.e. revolutionary times call for revolutionary leaders.
The book name is
Global Brain by Howard Bloom
When did big-picture optimism become cool again? While not blind to potential problems and glitches, Global Brain: The Evolution of Mass Mind From the Big Bang to the 21st Century confidently asserts that our networked culture is not only inevitable but essential for our species' survival and eventual migration into space. Author Howard Bloom, believed by many to be R. Buckminster Fuller's intellectual heir, takes the reader on a dizzying tour of the universe, from its original subatomic particle network to the unimaginable data-processing power of intergalactic communication. His writing is smart and snappy, moving with equal poise through depictions of frenzied bacteria passing along information packets in the form of DNA and nomadic African tribespeople putting their heads together to find water for the next year.
Kanungo Satyabrata Nayak
Roll-30
This book was written in late 1990s, when the world is nearing the end of an amazing decade of political and economic turmoil.
This is also the close most remarkable century in world history.
Now the big question is this: Will these positive trends continue, or does the world face a very different future?
In the book "World Boom Ahead", the Authour Knight Kiplinger, tried to answer this question. Much of the reporting and analysis
that went into this book came from the staff of the Kiplinger Letters, who cover these subjects for our weekly and biweekly
reports on the business outlook.
According to Knight Kiplinger, editor of the business-forecasting Kiplinger Letter, the next century will experience unprecedented world prosperity. Advances in technology will allow the world to provide for an enormous population with a substantial rise in living standards. This growth will be a long, strong, but gradual expansion unhindered by the major depressions and world wars of the last century. Increasing numbers of consumers with an increasing ability to purchase goods, coupled with a more open and interconnected world market, will fuel the world boom ahead. Although this book is written by a business journalist primarily for investors and companies searching for opportunities, it is also a great read for anyone in the military, especially the Air Force. In addition to chapters devoted to threats to the world boom ahead and upcoming technologies, the book includes specific sections on defense, new military tools, aerospace, and the airplane-manufacturing industry.
Kiplinger only briefly examines alternate--and, according to him, much less likely--scenarios that would result in major world conflict; however, he does admit that smaller conflicts involving military force will occur. The broad distribution of conventional armaments and the intertwining of national economies will prevent these conflicts from escalating into major world wars. He does not predict exactly where and when these smaller conflicts may arise, but the detailed information he provides, from world populations and immigration to relative economic power to the ascendance of Asia, gives an outstanding focus for the future. World Boom Ahead predicts that economic sanctions will wane because of a lack of effectiveness. China will become a major military power with the ability to threaten much of Asia. Russia will experience a resurgence of nationalism that could threaten the former members of the Soviet Empire. The US military's force levels and spending will hold steady at about 1 million active duty troops operating on a budget around 3 percent of the gross national product. Efficiencies in base operations, employment, and defense contracting will allow for a rise in military procurement. Our country will continue to require rapidly deployable forces of modest size; aircraft carriers; and high-tech, missile-firing jet fighters. Eventually, we will move to unmanned fighters and bombers.
However, even when the author does not discuss world conflict directly, detailed predictions backed up by extensive data provide great insight into numerous areas of concern to military personnel of all ranks. From changing US demographics that will affect recruiting to increases in technology that will propel the revolution in military affairs and change the way we train and educate our forces--and from the consolidation of major aerospace and defense companies that will affect aircraft procurement to the growing economy that will determine pay and retirement benefits--World Boom Ahead is filled with valuable information.
The Kiplinger organization has been making economic, demographic, and technological predictions for 75 years. Unlike the carnival fortune-teller who gives vague generalities without evidence to support predictions, the author makes specific forecasts based on experienced judgment, informed sources, and an evaluation of current events with a historical business perspective. As this century comes to a close, we should pause to ponder what challenges, opportunities, and threats the world, our country, and our military will face, starting in the year 2000. Readers of this book will be well prepared for such reflection.
In 'World Boom Ahead,' business journalist Knight Kiplinger looks beyond today's headlines - and the choppy waters just ahead - at the broad outlook for key industries, demographics and world markets. His conclusion: 'The world stands on the threshold of a long, strong surge in economic growth and living standards, unprecedented in world history.'
The driving force of this expansion, Kiplinger says, will be the dispersal of technology, resulting in a sharp increase in worldwide productivity. In the developing nations, a vast new global middle class will be both tough competitors and avid customers of the advanced nations.
Now, in 'World Boom Ahead' Kiplinger broadens his lens to the next wo decades. It is a vision of rapid and tumultuous change in global markets, the workplace and the structure of business. There will be accelerating advances in telecommunications, biotech, new materials and energy. The next century will be fraught with pitfalls for the unprepared - but rich in opportunities for those who see the changes coming.
Name: Parijat Sharma
Roll No: 45
Book : SMALL GIANTS by Bo Burlingham
For every business, ranging from a small laundry shop, an eating joint, a fashion designer etc earning a good return on investment or just being big does not equal great. Companies picked by “Small Giants” want to be great at what they do. They aim to provide a great place to work, offer great customer service, maintain great relationships with their suppliers, and make great contributions to the communities in which they live and work. While numerous companies focus on revenue growth and expansion, these small enterprises are recognized as companies of decency and integrity, working to be the best they can be, while still earning a profit.
Bo’s book follow the path of a handful of highly successful companies (eg. Righteous Babe Records, Clif Bar, Anchor Steam Brewery etc.) and illustrates how these companies had the potential to go ‘big’ and rake in more cash yet made intentional decisions to be great, model companies from a more holistic viewpoint.
These companies chose to plow money into their communities, into their employees, into environmentally friendly practices and into supporting a lifestyle of their choice. They kept their quirkiness, their spirit, and their integrity while still remaining highly successful.
Name : R.Gunasekaran
Roll No:07EMP02-49
My choice is INTERNATIONAL BUSINESS NEGOTIATIONS by Pervez.N.Ghauri and Jean-Claude Usunier
Due to globalization,cross country trade increased tremendously and companies are also acquired by corporates across the continents.Such International Business transactions lead to development of negotiation process. This process is influenced by some facts and factors beyond the negotiation process. Cultural differences create a challenge for negotiation process and this demands proper understanding of people and their attitude. An ability to handle the negotiation is delicate thing but which is essential for success of international business.
This book describes the various aspects need to be known by professionals.This book is divided into 5 chapters covering general aspects in 1st chapter,Culture and I.B. negotiations in 2nd chapter,Negotiation of specific kind of agreements in 3rd chapter,approaches to be followed in the 4th chapter and general guidelines in final chapter.
Name: Digbijoy Shukla
Roll No: 07 Emp-19
The book I have chosen for the review is “The High Performance Entrepreneur" a must read for entrepreneurs especially budding entrepreneurs.
In The High-performance Entrepreneur, Subroto Bagchi, co-founder and chief operating
officer of MindTree Consulting, draws upon his own highly successful experience
to offer guidance from the idea stage to right up to the IPO level.
This includes how to decide when one is ready to launch an enterprise, selecting
a team, defining the values and objectives of the company and writing the business
plan to choosing the right investors, managing adversity and building the brand.
There is an excellent chapter on the subject of “DNA, Mission, Vision, and Values,” for those of you who have wondered about these fancy terms.
The author correctly says that to be successful in business you should love two things: selling and money. This, I feel, is the most powerful - yet simple - statement made in the book.
The High-performance entrepreneur
More than just a guide, this is a book that will tap the entrepreneurial energy within you.
Shilpa Malhotra
Roll No:64
Blue Ocean Strategy Synopsis
----------------------------
Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." It contains retrospective case studies and suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth
"The only way to beat the competition is to stop trying to beat the competition. In red oceans, the industry boundaries are defined and accepted, and the competitive rules of the game are known. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. The companies caught in the red ocean followed a conventional approach, racing to beat the competition by building a defensible position within the existing industry order. The creators of blue oceans, surprisingly, didn't use the competition as their benchmark. Instead of focusing on beating the competition, they focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation is based on the view that market boundaries and industry structure are not 'given' and can be reconstructed by the actions and beliefs of industry players. To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to non-customers of an industry. As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries"
The first example in "Blue Ocean Strategy" is Cirque de Soleil. The criteria/boundaries/rules for the circus industry that were "taken for granted" for decades included: animal shows, star/famous performers, multiple shows at the same time (i.e. 3 rings), and pushing concession sales. Rather than keeping a high emphasis on all the existing rules and then creating new ones, they either eliminated or reduced many of those rules and created a bunch of new ones. In the process, they increased value for their target market while lowering their own costs.
A key thing they did at Cirque de Soleil was that they looked across market boundaries to alternatives to the circus. It ended up being part circus and part theatre. Rather than focus on the market boundaries, they focused on the job the customer was hiring for -- in this case, it was adults looking for sophisticated entertainment. Another key thing they did was not targeting the existing market (i.e. children), rather they targeted non-consuming adults. Blue ocean strategy is all about creating and capturing net new demand by ignoring boundaries defined by traditional competitors.
The authors are big on stressing that new technology rarely turns into a great company. They state that unless the technology makes buyers lives dramatically simpler, more convenient, more productive, less risky, or more fun/fashionable, it will not attract the masses.
Blue Ocean Strategy Framework
-----------------------------
The Blue Ocean Strategy authors propose a graphical framework for helping readers understand the book and for helping businesses create blue oceans of their own. Here's an example of the tool applied to Southwest Airlines, who are an interesting case. Southwest entered a terrible marketplace that a Porter five forces analysis would have said was a blood bath. The criteria/rules/boundaries of the airline industry are listed along the x-axis. Most of the major airlines played the same game with only the slightest of nuances. Southwest eliminated many of the rules/criteria in the industry, reduced focus on some of the rules below industry standard, raised focus on some of the rules above industry standard, and created new rules of their own. The way they were able to do that was they targeted non-consumers (family/shorter trips v. business trips) and they looked across industry boundaries at alternatives (cars v. planes) as their competition v. looking at traditional airlines. Only by de-emphasizing some of the existing rules were they able to lower costs enough to compete in this new market.
Name : Gautam Kumar
Roll No. 22
Batch : EMP-OCT’2007
Book : In Defense of Globalization
Author : Jagdish Bhagwati
Book Review :
Jagdish Bhagwati's In Defense of Globalization begins very defensively: opposition to globalization is the first thing he tackles. The first chapter is titled -- almost plaintively --: Anti-Globalization: Why ?, grouped in a first section worried about Coping with Anti-Globalization.
Bhagwati defends his approach by saying that without understanding why globalization has elicited such hostile reactions and:
then informed refutation of the fears and follies that animate the anti-globalizers, we cannot adequately defend the globalization that many of us seek to sustain, even deepen.
But it's an odd approach: before it's even entirely clear what he understands by globalization he's attacking its attackers. Unfortunately, also, his focus is on how anti-globalization manifests itself, and far less so on the arguments for such a stance. He pretends to be open-minded, suggesting he's willing to listen to the reasoning of the anti-globalization protesters -- but we have to take his word for it:
I talk with them at every opportunity; I find enthusiasm, even idealism, but never any ability to engage concretely on the issues they take a stand on.
Without any examples or sense of how these conversations go, of their supposed inability to engage concretely, Bhagwati isn't exactly convincing on this point. Surely, the anti-globalizers must be able to express some rationale (even if, examined more closely, it proves entirely irrational) -- but, at least initially, Bhagwati doesn't allow readers to judge for themselves. He seems certain that he is deserving of the benefit of all doubts -- but his own approach, trivializing rather than countering the beliefs of the opposing camp, undermines his credibility. The absolute low point comes early on, when he writes:
It has gotten to an almost farcial level where if your girlfriend walks out on you, it must be due to globalization -- after all, she may have left for Buenos Aires. These critics need to be asked, with a nod to Tina Turner's famous song "What's Love Got To Do With It": what's globalization got to do with it ?
What indeed ? But note the outrageous rhetorical twist here: "these critics", he complains of -- but he's the one with the ridiculous example (of blaming a romantic break-up on globalization). Surely, the vast majority of anti-globalizers do not attack globalization by saying it is the cause of their break-ups, but rather have reasons that are in some way more closely related to the actual issue. Yet Bhagwati tries to put exactly that picture -- of the whiny, self-centered, irrational moron (who can't even hold onto the girl !) -- in the minds of readers. Talk about hitting below the belt.
Fortunately, that example is, indeed, the low point, and Bhagwati is on much firmer (and fairer) footing when he considers policy implications and discusses the benefits (and costs) of globalization. Still, far too often, he states rather than argues or explains, offers too little supporting evidence, and does not consider counter-arguments. Typical is a passage such as:
However, I would argue that seizures of people and property are not the way to organize the protests, but that the methods of non-violent resistance advanced by Mahatma Gandhi and practiced so well by Martin Luther King Jr. are the better way.
While certainly a supportable position, Bhagwati offers no further explanation of why he believes this is the better way. Yet when he states his position he doesn't say: "I think" or "I believe", he says: "I would argue" -- and then doesn't. He does not seem to have any understanding of what it means to argue a point: this is certainly not how to do it. (That the position favored here is not entirely clear-cut should be obvious from the unfortunate fact that the two men he holds up as non-violent exemplars both got themselves killed: at least a bit of justification is necessary when people are told to follow role models whose roles led to their murder; those are footsteps one should surely be wary of treading in, regardless of how noble the cause.)
Bhagwati understands that globalization comes with some costs, and he strongly believes in policy solutions to make the transition to free-trade regimes less burdensome on those hit hardest by it. He doesn't call for the immediate abolition of all trade restrictions, trying, for the most part, to keep real-world consequences in mind and not focusing entirely on airy theory (which can sound sensible but, put into practice, can have devastating local effects). Significantly, he is very much pro-free trade, but much more chary about free capital flows (especially of short-term capital).
Bhagwati shows a lot of interest in the role of Non-Governmental Organizations (NGOs), and his repeated reminders about the differing interests, goals, and abilities of NGOs from developed countries versus those from developing nations is particularly valuable, as it introduces issues Western European and North American readers may not be familiar with.
In chapter after chapter Bhagwati discusses the main areas where globalization is sometimes thought to have negative consequences, including poverty, child labor, the environment, women's rights, the transition to democracy, culture, and wage and labor standards.
The analyses do cover most of the concerns, and suggest that, overall, the benefits of globalization clearly outweigh the costs. Nevertheless, too often Bhagwati insists the problem is not globalization but the policies which are (or rather: which aren't) implemented in conjunction with it that are at fault when and if things go bad: "that domestic policies, which the poor countries could change, are the source of the problem". Common sense might dictate other, better policies, and popular and NGO pressure can force governments to institute necessary safeguards to prevent the effects of freeing up trade from impacting the economy and individuals too harshly; unfortunately, not all governments are as vulnerable or open to common sense or outside pressure (though, as to the latter, one of the nice things about globalization is that it does make them more so) -- and proper policies and safeguards are not always obvious, nor do even academics and professionals agree on them. Soviet (and Indian) five-year plans used to have many supporters (even among Western economists), and powerful special interests make even incredibly costly (in all senses of the word) subsidies in the foremost capitalist countries sacred cows that are near-impossible to get rid of.
Some of the issues are very complex, the influence of globalization on the environment perhaps most of all. Bhagwati barely hints at the fundamental problem environmentalists presumably have with free trade: its very success. Increases in economic activity (the production and consumption of more goods) almost inevitably have negative effects on the environment: more factories, more cars, more waste products, more greenhouse gases, more chemicals used in more agricultural production (though, as he points out, farming is one area where the effect can actually be positive, as agricultural production moves to areas which don't rely as heavily on fertilizers, etc.). Because free trade is so successful -- i.e. makes for increased economic activity, often dramatically so -- the environment fares more poorly than it otherwise would. It's not a great argument, but probably deserving of some attention. (Bhagwati does correctly point out that a protectionist or self-sufficient regime -- as practiced for some time in in the Soviet Union or India, among other places -- is no guarantee the environment won't come to great harm -- though, again, harm almost only comes with increased economic activity.)
Bhagwati does do a quite good job of explaining why the labor consequences in developing countries -- questions of child labor, women in the workplace, wages, and unions -- must be seen in context, and not merely through Western eyes and standards. Particularly good is his discussion of the different incentives developed and developing workers, unions, and companies have in labour protection being considered in globalization treaties and the like: self-interest, rather than actual fairness remains the dominant factor (here as elsewhere), and powerful (and media-attention-getting) Western forces tend to have an enormous edge here.
Bhagwati is also willing to acknowledge that there are certain sectors where, under the cover of the ideal of free trade, policies that aren't necessarily desirable or positive for poorer countries have been pushed on them -- intellectual property protection, for one. In part they are bad policies on all levels, even the solely domestic level in countries such as the United States, but the strength of, specifically, pharmaceutical multi-nationals has threatened to impose untenable conditions on poorer nations. Bhagwati notes that public pressure during the Doha Round negotiations led to some concessions; nevertheless this is an issue that will continue to be problematic for free trade proponents. (Current intellectual property and copyright protection is likely most vulnerable to the argument that it is bad for all nations, not just poor nations, but those with vested interests have proven very capable at parrying all reasonable efforts to impose a more sensible protection regime.)
For Bhagwati, free trade isn't an end in and of itself, but rather: "an often powerful weapon in the policies we can deploy to fight poverty." In certain areas (aspects of intellectual property protection) he essentially admits the failure of free trade as practiced now, and he repeatedly warns against too fast integration into the global financial system without adequate protection against capital outflows (not exactly a new problem, and one fraught with difficulties as well). He does emphasize what should be largely obvious: overall, free trade is the way to go. It will improve the average lot of citizens, and makes for the possibility of incredible gains -- a possibility that a protectionist economy, or one that strives for self-sufficiency just can't offer.
Nevertheless, too often Bhagwati trusts in that major caveat: sensible policies must be implemented to take advantage of the opportunities globalization affords and to protect those who might suffer short-term (or even long-term) hardship from a change in the rules. Some of this is sensible -- and not even that difficult to implement:
In my view, the Bank should automatically trigger support when the WTO's Dispute Settlement Mechanism brings a significant loss of income and attending adjustment problem for producers in poor countries who have lost market access.
But even he admits the World Bank, "crippled now by overreach", probably won't be doing this any time soon. And, unfortunately, the even more vital domestic regulation (and implementation of these safeguard policies) also isn't something one can put much faith and hope in.
In Defense of Globalization does, ultimately, offer a decent overview of many of the current globalization-issues, and Bhagwati -- when he focuses on actual examples and argument -- makes a good and sensible case for why an open world is better than a closed one. The presentation isn't as clear as one might wish, and what's meant to pass for humor (?) serves more to confuse than lighten things up (recall the: "nod to Tina Turner's famous song 'What's Love Got To Do With It' " and similar asides that perhaps work better in his lecture-act). Extensive references do point the interested reader to additional sources regarding many of the points he makes; nevertheless, a bit more clarity and depth to some of the arguments is sometimes called for.
Globalization is a big, messy issue, and so is Bhagwati's book. There is a lot of interesting and useful information here, but it's not as obviously convincing as it should be.
Dear Sir,
I have chosen “Bargaining for Advantage” by G Richard Shell
Nisha
Roll#41
The book offers sage and practical advise to almost any negotiation. The book combines lively stories about world class negotiators and proven bargaining tactics .
The book also reveals international aspect of negotiation and how gender and culture
need to be taken into consideration for any discussion and negotiations .
Men and women differ in the way they communicate – especially in work settings.
The book clearly demonstrates that a skilled negotiator can draw advantages of various facts and differences if he plays his cards well.
Cross cultural issues can be show stoppers. Different people have different sensitivity to who should be at the bargaining table. This come sin handy while international business negotiations.
The novel has been written in a very pacy way that keeps up the interest.
We all negotiate every day. Where to go to the movies, what to eat for dinner, , how much your salary will be at your new job, etc. This is a very useful read, focused on breaking down how you can approach negotiations. Most of the advice you will apply only in the higher-stakes negotiations, but it gives you a good framework for how to approach any negotiation
A must read for your daily negotiations and not to forget the tips while negotiating with different gender or cross culture negotiation.
Enjoy reading!
WINNING - jack welch.
the author's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.
The book is divided into four parts: the underlying company attitude, managing people, managing organizations, and managing yourself—your career. He argues that the company's attitude is defined by three things: its mission, its values, and candor coming from the top. quite often companies confuse vision with mission, and the mission statement drifts off over time.
A good mission statement needs to be concrete, usually inspiring with ideals, while giving concrete behaviors to follow. The same is true of the values statement.
thanks and regards,
mohit jairath
Roll No. OCT07EMP-37
+91 98183 75383
" every second counts " - lance armstrong
Animesh
Roll No : 03
Book - The Ultimate Web Marketing Strategy by Ed Rivi
The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.
Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.
Every year thousands of new websites come online.
Many companies create pretty websites. And six months later the website owner finds out that 'pretty' does not sell.
Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor's site.
The Ultimate Web Marketing Strategy is a 200 page book.
Chapters follow a logical progression, but each chapter is stand alone.
Blunders In International Business by David A. Ricks
Recommendation: This is a MUST read for all business students
Book Review:
All business students should read this book. It is absolutely amazing to find out what people have already gone through to bring a business international.
This book teaches you to carefully prepare for each and every market and not take ANYTHING for granted. Do your research, or you will be the punch line of a joke or two at some International Marketing conferences somewhere in the future.
Dave Ricks lays out everyone else's blunders in such a way that you wonder if they could have really happened. Although it is sad that these mistakes happened, the message is that without preparation people make big mistakes in international business. These major business mistakes could happen to anybody (who does not know to avoid them.)
If you are looking for anecdotes for a business class or international business curriculum, you can save yourself the trouble of research and find out what Mr. Ricks has painstakingly already researched.
Although there is no way to find out what to avoid in every market... today's business students should buy this book and read it often so they can recognize when they need help avoiding the pitfalls in today's increasingly global business world.
Dave Ricks is a respected faculty member at Thunderbird, one of the world's most innovative International Business Master's Programs.
With Best Regards
Dinesh Kumar Garg
Apoorve Roy
Roll No 7
Book Why Globalization Works (Yale Nota Bene)
REview
The greater interest is in Wolf's emphasis on the importance of government probity and policy in economic development. Indeed, his commitment to free trade -- while deep and wide -- seems almost secondary to his belief in sound government. That is partly the luxury of success. Tariffs and barriers in most countries and industries have fallen so low that they are only occasionally important impediments to prosperity. Still, it is remarkable to see Wolf cautiously endorsing the protection of infant industries. The emphasis on government in the longer second portion of the book seems rather at odds with the market-centred reading of history in the first.
Hi,
The book review of The One Minute Manager is :-
To believe that 'Dynamite comes in small packages', you have to read the book "The One Minute Manager" and you'll believe in this more than ever. A book comprising only a hundred odd pages, which looks like one of those childhood fairy tales, amazingly packs in three most valuable and effective lessons in management.
"The One Minute Manager" is a book for finding a balance between being an autocratic manager, who cares only about the results, and a democratic manager, who cares only about the people. The lessons are imparted in the form of an interesting parable about a young man who has set out looking for world-class management skills. In his search, he meets the One Minute Manager, a willing mentor who seems to have things well in control and plenty of time on his hands.
During the course of the story, the young man finds that a good manager is an honest man, who leads by example and who genuinely cares for his people. He learns that the original One-Minute Manager has established certain precepts to ensure that a work group is individually more responsible.
These are:
Set One-Minute Goals to ensure that your people understand perfectly what their duties are, what is expected of them and that there are no surprises.
Give One-Minute Praise. Let the people know when they are doing the right thing or when they are doing something right.
Give One-Minute Reprimands. Do it immediately and talk only about the incorrect behavior only, not the people personally.
These concepts have been further propounded in the book. The parable finally ends in the young man adopting and exploiting the one-minute policies and gradually attaining great success and fame, like his tutor.
The book is deceptively simple. It is an inspiration to thousands of leaders and is a business book that should be read and reread as often as possible. Ever since the first edition came out in 1992, the book has been acting as a practical business guide for managers who want to get the most from their employees.
The secrets of one-minute management will help a manager boost profits and productivity immediately through increases employee morale and job satisfaction.
For any person who is currently manager striving to get the most from people, or who is planning to become one in the near future, "The One Minute Manager" is an indispensable success tool.
Regards,
Amritesh
Book Review
Book: The Evolution of International Business
By: Geoffrey Jones
Geoffrey Jones has been very much a part of that international community of scholarship on multinationals, and in this book he has undertaken to synthesize that literature. Jones far too modestly designates the study as a "text book" or "introductory survey." It is in fact a substantial contribution to our understanding of the historical significance of multinational business, broadly defined to encompass more than the conventional category of "foreign direct investment" (FDI). His book provides a needed overview of the global dimensions of this phenomenon and a coherent framework for analysis of major historical trends and central issues emerging from the literature.
Jones's study opens with a review of the major interpretive approaches to analyzing multinationals, including concepts of ownership advantage, internalization/transaction cost, and Dunning's "eclectic model," all of which are well integrated into the historical chapters that follow. He also links the study of multinational evolution to the themes of organizational development associated with Alfred Chandler and the literature on the firm and national competitiveness.
This section is followed by a general overview of the major trends in multinational operations since the mid-nineteenth century, highlighting the distinctiveness of different periods in that evolution (1880-1914; the interwar period; the 1940s to 1960s; and the period since 1971). This periodization indicates both the continuities of growth of international business and the volatility of that history, reflecting shifts in external factors ("the business environment," encompassing the impact of wars, shifts in global trade and monetary arrangements, nationalizations and other governmental regulatory measures) and consequent changes in the strategies of firms.
The next chapters review the role of multinationals in specific industrial sectors: natural resources, manufacturing and services. There is a certain degree of repetition in these sections, as Jones works through each period for the different sectors. But it is also clear that very different patterns can be discerned in the forms and motivations underlying international direct investment in each sector, as well as in the internal dynamics of firm organization, relations among firms, and between multinationals and governments.
The final chapters focus on particular issues that have emerged in the literature. These include: the variations among nations and cultures in the propensity of their business enterprises to engage in foreign investment; the relationship between foreign direct investment and economic development, in terms of both home economies (of the multinationals) and host economies; and the relationships of multinationals and government.
Rgds
Girish Gera
Roll No: 23
Name: Anuj Dhingra
Roll# 6
Book:Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk - By Alexander B. van Putten ; Ian C. MacMillan
Summary/Review:
This book is not merely the theoretic work of two well known Wharton professors, Alex Van Putten and Ian Mc Millian; it includes their insights of actually putting this framework into practice. Through a software program the team developed they have implemented this framework into a number of companies..
Currently, the vast majority decision makers view the landscape of opportunities in a very narrow band. This narrow focus is most likely caused by the current models used to value opportunities. The vast majority of them is based on a Net Present Value discipline that yields to a Go or No Go decision which inevitably leads to "Buy/Build and They Will Come" mentality.
Unlocking Opportunities for Growth gave me a whole new framework to think about evaluating my ideas and others that are presented to me. The authors actually lead the reader to start thinking about what is the value creation of each stage of development.
This innovative framework gives the tools to map out and value multiple possibilities at each stage rather than the existing models in which one merely changes the projection of the original idea. This is a radical departure from the way I use to think of projects. Now future environmental changes become an opportunity rather than a threat to the project.
A company that truly adopts this innovative framework will "future proof" theirs companies giving them the agility to capitalize on these most volatile of times.
Thanks!!
Most of us know about the manufactuing processes of Japanese companies. But are these the only reason for their success? This article , from HBR June
2008 , is about the findings by 3 Professors during a siz year study of Toyota - the global car maker giant. The focus of this article on the Corporate culture
that Toyota has fostered among its employees. The article talks about six forces of Culture that Toyota has discovered.
Some interesting facts about Toyota that comes out from this article :
1.Most of Toyota’s senior executives are Japanese men, whereas top management in successful Western corporations is more diverse.
2.In 2005, Toyota’s top executives earned only one-tenth as much as Ford’s. Their compensation was lower than that of their counterparts at the 10 largest
automobile companies.
3.Toyota managers also rise through the hierarchy slowly: In 2006, the company’s executive vice presidents were on average 61 years old – close to the
retirement age at many non-Japanese companies.
4.Another oddity at Toyota is the influence the founding Toyoda family wields even though it controls just 2% of the company’s stock.
5.Toyota uses a large number of multilingual coordinators to help break down barriers between its headquarters and international operations.
6.In Japan, the company turns off the lights in its offices at lunchtime.Staff members often work together in one large room, with no partitions between
desks, due to the high cost of office space in Japan. On the other side Toyota spends $170 million annually competing in the Formula 1 circuit.
7.It’s an unwritten Toyota rule that employees must keep language simple when communicating with each other.At the same time, Toyota fosters a complex
web of social networks because it wants “everybody to know everything.”
8.Toyota promotes constructive criticism of senior management by lower level employees. It is also normal to take the boss's order lightly.
9.Toyota like most other Japanese companies promotes 'lifetime employment'.
10.Toyota believes in "Customers first , dealers seconds and manufacturer last "
Here are the six forces :
1.Setting impossible goals for their employees.Many of Toyota's goals are vague. The vague nature of this goal confers freedom to researchers to open new
avenues of exploration; procurement to look for new and unknown suppliers who possess needed technology; and sales to consider the next steps needed
to sell such products.
2.Local customization : Toyota doesn’t modify its automobiles to local needs; it customizes both products and operations to the level of consumer
sophistication in each country.
3.Experimentation : Toyota’s eagerness to experiment helps it clear the hurdles that stand in the way of achieving nearimpossible goals.
The above 3 forces are forces of Expansion.
4.Value from the founders : The values include the mind-set of continuous improvement (kaizen); respect for people and their capabilities; teamwork;
humility; putting the customer first; and the importance of seeing things firsthand (genchi genbutsu).
5.Up and in people management : Toyota rarely weeds out underperformers, focusing instead on upgrading their capabilities.Toyota prefers on-the-job
training to off-the-job training.Toyota trains employees in problem-solving methods during their fi rst 10 years with the company.
6.Open Communication : Toyota operates 50 manufacturing facilities outside Japan, sells vehicles in more than 170 countries, and employs close to 300,000
people. Despite its size and reach, Toyota still functions like a small-town company. Its top executives operate on the assumption that “everybody knows
everybody else’s business.”
Finally, it can be concluded that it's not easy to copy Toyota practices and become successful , but you need to develop that culture of success.
Saju
Book :- Protecting the Poor: Global Financial Institutions and the Vulnerability of Low- Income Countries.
Authors :- Hannah Bargawi, Caoimhe de Barra, Jan Derk Brilman, Ariel Buira, Stijn Claessens, Kees van Dijkhuizen, Irene Jansen, Ernst van Koesveld, Matthew Martin, José Antonio Ocampo, Jan Joost Teunissen, Geoffrey Underhill, John Williamson
Review :-
This book that spells out how the international community can more effectively address the vulnerabilities of low-income countries and why fundamental reforms in the governance of the global financial system are needed.
Contributing authors include officials as well as critical observers. They discuss the crucial issues, provide in-depth analyses and suggest valuable policy proposals.
Low-income countries are highly vulnerable to exogenous shocks such as sudden drops in the prices of their exports, hurricanes, droughts, shortfalls in aid flows, and volatile private capital flows. Rich countries and global financial institutions recognise the need to avoid or mitigate the effects of these shocks to poor countries, but they only see a limited role for themselves. Poor countries, on the other hand, stress that the international community should do more.
Protecting the Poor: Global Financial Institutions and the Vulnerability of Low-Income Countries brings together in-depth analyses and valuable policy proposals of both officials and critical observers. It spells out what poor countries, rich countries and the international financial institutions can do to address the vulnerabilities of low-income countries.
Contributing authors advocate improvements in the governance of the international financial system which go beyond the short-term agenda of policymakers – such as the latest financial crisis or the newest debt relief proposal. “Fundamental” reforms are needed, they say. Contributors also review the role of the IMF in low-income countries. Some of them see the design of proper “exit strategies” as one of the main future challenges of the IMF, whereas others stress the need for the Fund to recast itself in the role of partner in development rather than macroeconomic master.
Almost every business today is global, and commerce doesn't stop at national borders. For starting a new venture, have to organize, plan, operate, and execute with a global mindset. Navigating conflicting and confusing laws, dealing with different cultures, and operating in different countries is the reality of entrepreneurship today. The author of this book, Tom Travis "Through his principles of global trade and real-life examples, helps to suggest ways of going global.
In Doing Business Anywhere, international trade and customs expert Tom Travis breaks down the global business basics and reveals the vital principles that apply to businesses across the globe, regardless of country, commodity, or culture. Using real examples and real industries to explain global commerce, Travis shares the six keys to business success on the global stage:
Take Advantage of Trade Agreements: Leverage the benefits of free trade agreements to set up and operate competitive, profitable businesses throughout the world.
Protect Your Brand: Protect your brand through patents, copyrights, and trademarks. Protect your brand's reputation by ensuring your facilities and suppliers live up to ethical, labor, and environmental standards.
Maintain High Ethical Standards: What's legal in one country might not be in another. Maintaining high ethical standards is not only the right thing to do, it's the smart thing to do. It's better to be overcautious than under investigation.
Stay Secure in an Insecure World: New security measures require new levels of transparency in global companies, at every level of production and throughout the supply chain.
Expect the Unexpected: In global business, no matter how smart your strategy and plan, circumstances beyond your control will inevitably arise. Be prepared for anything--from an outbreak of the flu to a natural disaster to a terrorist attack.
All Global Business Is Personal: Globetrotting and relationship building are major components of international business success. It's vital that you meet and communicate with critical partners face to face.
These principles are essential for global business success in the twenty-first century. They apply across borders regardless of what kind of business you do. Embracing these tenets of global trade is the key to doing business anywhere.
Doing Business Anywhere clearly demonstrates that Tom Travis is a master of the game (globalization). His thoughtful guide to global trade and his clear prose make this a must read for anyone wanting to compete and succeed in the global economy.
Name:- Ashish Garg
Roll No. :-10
Batch: Emp, Oct 2007
Book:- The Age of Turbulence: Adventures in a New World.
Author:-Alan Greenspan.
Summary:-
"The Age of Turbulence: Adventures in a New World," by Alan Greenspan is two books in one. The first half of this work is an autobiographical chronology of the author's life. This portion of the text permits readers a view of the people and circumstances that helped shape and guide Greenspan. From hours of clarinet and saxophone practice as a child, to living room philosophy with Ayn Rand, his major influences are all detailed.
The second half of the book retells several major economic events (primarily within the U.S.) that have occurred over the past half century. His economic endeavors and personal observations while serving under various U.S. Presidents are detailed, and often inter-mingled with these events. The latter half of the book also includes an analysis and brief history of major global economic constructs (of yesterday and today), along with a somewhat subjective measure of their success (or lack thereof). The economic systems discussed include Marxist Communism, Populism, and various mutations of Market Capitalism.
In Greenspan's view, free market capitalism is the economic approach that "trumps" other forms attempted thus far in human history. His support of Adam Smith's "invisible hand", i.e., people's motivational self-interest, is foundational to his view of creating a successful, growing economy. He discusses the rapid historical growth of the U.S. economy under market capitalism as well as its benefit to foreign adopters, albeit with persistent dis-functions. His support for market capitalism is not without criticism. This includes the anxiety often expressed within a society as "creative destruction" plays out. Greenspan also decries the lack of quality public secondary education for the "masses", particularly in mathematics and the sciences, and how this problem contributes to the divergence of rich and poor within the U.S.
Name: P Ragul
Roll No. : 43
Book selected: Lee Iacocca : An Autobiography
This book is all about the life of Lee Iacocca in Ford and after that how he has rebuild the business of Chrysler to a big empire.
Brief Description:
Iacocca was born in Allentown to Nicola and Antoinette Iacocca, both Italian immigrants.
His given name was Lido Anthony Iacocca.
Iacocca graduated from Lehigh University with a degree in industrial engineering. After graduating from Lehigh, he began a career at Ford Motor Company as an engineer. Unhappy with the job, he switched career paths at Ford, entering the company's sales force. He was very successful in sales and moved up through the ranks of Ford, moving ultimately to product development.
Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang. He promoted other ideas which did not reach the marketplace as Ford products. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, in 1978, was forced to leave the company.
After leaving Ford, Lee was aggressively courted by the Chrysler corporation, which was on the verge of going out of business. Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chrysler's loss-making European division to Peugeot, and bringing in many former associates from Ford.
Ashish Sharma,
Roll No. 11
Book Selected: Business Solutions on Demand
By: Mark Cerasale and Merlin Stone
Review
Overview
Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Drawing on IBM’s extensive experience of working with clients all over the world, the book is packed with examples from a diverse range of industries. Highly readable and fast-paced, Business Solutions on Demand emphasizes the fact that for today’s business to compete and survive, it has to exceed the expectations of its customers. This is a stimulating read for business leaders, sales and marketing professionals and all those committed to improving business performance.
This book shines a light on this new and changing world – where the boundary between one organization and another becomes ever more complex and where what is deemed valuable migrates away from products and even services towards solutions and experiences.
This book is an exposition of how companies moving down this road work to transform both what they and what their customers do. May be one sees this phenomenon as nothing new but a mere shift in the division of labour between supplier and customer. Business-as-usual management approaches do not succeed, and new approaches are needed to make the change quickly and successfully.
Highlights
In this book, author tried to examine the causes of change in today’s business environment and has been able to conclude that these changes have made leading a company to success much more difficult. The book outlines the shifting need of the customers, shareholders and employees and suggests the needs of business partners and society will figure more in strategic thinking in the future. According to author while productivity improvements and the adoption of “best practices” are important, they are often confused with strategy. In reality, “best practice” is more operational than strategic.
This book emphasizes the need of business leaders to transform both, their companies as well as their industries. The company and the industry must be created, shaped and transformed over time. Author suggests that a business design, based on business vision, should be created to guide this transformation. This design should outline the need for future capabilities, the things it need to have to get those capabilities and describe the customer interface which enables a company to understand how a value will be created and delivered to the customer. The transformation journey can be long and difficult and hence it should start sooner rather than later.
As we move further with the journey of this book, we get to understand why many customers are preferring services over products. We observe that in today’s world, more companies, particularly manufacturers, are introducing services and how services tend to grow out of products. In this era, Customers are more powerful, knowledgeable and selective. They choose to work with suppliers who can create exceptional customer value. Some customers want exceptional value in the form of lower costs; others want solutions. New solutions business models are emerging.
Many companies, in both manufacturing and service industries, are attempting to transform their companies and their industries with a solution strategy. Some companies are cautious or uanle to change quickly; they plan to introduce solutions over time with an evolutionary approach. Other companies plan to reinvent themselves through more ambitious transformation, more akin to revolution. A number of companies, such as IBM, are transforming themselves to satisfy the needs of both emerging customer types – by lowering costs and introducing solutions.
Then the author highlighted how the business environment is changing. He assessed and explained the growing demand for business solutions on demand. He argued that product and service suppliers must transform their sales and distribution functions and their entire business models if they are to be successful as solution providers. He explained how traditional sales and distribution evolved, and argued that neither supports solution creation and delivery. As traditional product sales and distribution still create value for some customers so they will not disappear overnight. However, low-cost and solution business models will emerge and replace product sales and distribution.
The author talked about the benefits of introducing solutions from the supplier’s perspective. The companies should adopt a process approach to solution creation and delivery. This will lead to better customer relationships. Enduring customer relationships are based on trust and the ability of solution providers to continuously create and deliver customer value. This requires innovation in solution creation and delivery. The author also explains the roles of solution salespeople, specialist consultants, project managers and service delivery managers in achieving the same.
Now the question is why marketing needs transformation? The author calculatingly argued that marketing must change if it is to create and deliver value to emerging customer groups who demand more value. The book outlines the fact that how better access to information, increased competition and over-supply in many industries have made some customers more knowledgeable, powerful and discerning. Customers have become a scarce resource and customer relationships are more important. Competition is moving from production to marketing, sales and distribution. The internet allows opportunities for marketing innovation. For some groups, such as teenagers, it has become a prime marketing channel.
The author highlighted the need of some customers for more value through lower costs, and explained how marketing can add value in the low-cost business model. He presented some of the approaches, tools and technologies currently being adopted. He described the needs of some customers for more value through solutions, and explained how marketing can add value in solution creation and delivery. He explained some of the similarities and differences between solution marketing and service marketing with the emphasis on professional service marketing. Finally he provided three approaches that are evolving in solution market: industry marketing, offering marketing and relationship marketing.
The author then explains how new business designs are emerging to satisfy the needs of customers for exceptional value. He says that Customer Revolution is taking place and marketing capitalism is being replaced by the network economy. The author explored the key differences between traditional product-led business designs and solution business designs. He argued that solution creation and delivery is core competency of a solution company.
Name: Kapil Kumar Mishra
Roll No.: 33
Book: Strategic Renaissance and Business Transformation
Author: Howard Thomas
With competitive success dependent on organizational flexibility with a focused strategic framework, this book focuses on three critically important strategic topics: (1) Competition and core competence including the wide range of competitive strategies available to firms and the importance of core competence to competitive success. (2) Joint ventures and strategic alliances focused on the potential of the strategic alliance as an aid to entering foreign markets. (3) Corporate performance, the ultimate outcome of a firm's strategy, including discussion of corporate restructuring, determinants of economic performance, total value creation and the importance of a coherent view of the firm in a rapidly developing economy.This book explores the implications of value chain deconstruction on strategic thinking and the management actions to enact and react to the multiple challenges and opportunities. Several chapters explore particular strategies, "winning strategies," in the deconstructing world of business. The book integrates the latest thinking from top scholars and practitioners in the field of strategy to address critical ideas on deconstruction that are on the "cutting edge" of strategic management theory and practice.
This book contains essays on the strategies businesses are using in the new millennium to create value. The chapters cover such emerging issues in strategic management and entrepreneurship as value drivers for new business models, the use of real options and knowledge creation in high velocity environments. There has been an unanticipated increase in "new winners" operating in the new millennium competitive landscape. These "new winners" have built their businesses on unique business models by operating in an entrepreneurial, discovery-driven mode to identify opportunities in the turbulent environment. This book describes the various strategies employed by the "new winners" to succeed in the current competitive environment. Thus, it has exciting new cutting-edge ideas valuable to academics and executives alike.
INTERNATIONAL FINANCIAL REPORTING AND ANALYSIS
By - David Alexander
It is designed to meet the rapidly emerging demand for coverage of new international financial reporting standards (IFRS) and the globalisation of accounting. The book is based on an IASB framework but the European directives, especially as regards detailed formats having no direct equivalent in IFRS, are discussed in detail. The European context and, in the case of important markets, the national context is recognised and contrasted with the international approach. Important non-European influences, especially those from the US, are included in order to provide a genuinely wide-ranging appreciation of the implications of accounting internationalism.
Part 1 - Framework, Theory and Regulation - contains coverage of the theoretical underpinnings of financial reporting in an international context. It also describes the international, European and domestic regulatory framework of accounting.
Part 2 - Annual Financial Statements - starts by analysing the legal background of the concept of capital and profit. The relevant parts of the second European directive are introduced and the contents of published financial statements described. The main problem areas of financial reporting as covered by IFRS are then analysed. The approach in these chapters consists of discussion of each problem area and its theoretical issues, discussion of the international regulation relating to the problem, and important national and regional representations or variations.
Part 3 -Consolidated Accounts and the Multinational – covers group accounts in an international context.
Part 4 - Financial Information and Analysis - discusses in depth the availability and transparency of financial information as published, and then the usage and interpretation of that information. The book is student oriented throughout, and contains activities, examples of reporting using IFRS from real companies’ accounts, questions and answers.
Roll No 62
Book : Redefining Global strategy by Pankaj Ghemawat
Book reveiw: Book talks about redefinig global strategy with examples & analysis
Why from the beginning it should have been clear that the costs would outweigh the benefits of the Daimler Chrysler merger.
Why most of Wal-Mart’s foreign operations remain unprofitable
Why Google has only 28% of the search market in Russia
Why Coca-Cola’s wide range of aggressive global strategies in the last decades have failed to stimulate growth
How a regionalization strategy propelled Toyota toward becoming the number one global automaker
How Philips lost its way by overdoing its response to national differences
Why GE established regional headquarters in 2003 after resisting this structure for decades—while IBM has moved in the opposite direction
How KFC is aiming to become as ubiquitous in China as McDonalds is in the U.S.
How Starbucks managed to transform global markets while Microsoft must reluctantly transform itself to adapt to the Chinese market
To succeed in the global marketplace, REDEFINING GLOBAL STRATEGY advises:
1) Determine which international differences—cultural, administrative, geographic, and economic—will most strongly influence your industry, and categorize foreign countries into those that are close to your home base along these key dimensions versus those that are far.
2) Analyze why you want to enter global markets and whether or not volume, growth, and scale economies will actually add up to greater value creation.
3) Be more creative in stretching your responses to national differences beyond tweaking your domestic business model—and also consider ways to profit from differences, instead of treating them all as constraints on value creation.
Pankaj Ghemawat, Ph.D. is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor of Business Administration (on leave) at the Harvard Business School. He has also been a consultant with McKinsey & Company. In 1991, he was appointed the youngest full professor in the history of Harvard Business School. He has written for The Wall Street Journal and The New York Times and one of his bestselling Harvard Business Review articles won the McKinsey Award for the best article published in 2005. He has been featured in Harvard Business School's Faculty Seminar Series: "Great Ideas from Business Thought Leaders." For more information please visit: www.ghemawat.org.
With illuminating examples, rigorously researched data, and reality-based trategies, Ghemawat provides the tools for companies to assess national differences, and to adapt, overcome and exploit them for superior global performance.
“Pankaj Ghemawat is one of those rare individuals who combines world class scholarship with a deep knowledge of business practice. Redefining Global Strategy tackles the crucial balance between local and global that will often define success in an increasingly globalized world economy.”
Name: Vishal Kumar Sinha
Roll # 71
I have selected the book "Making Globalization Work" by Joseph Stiglitz.
About the Author:
Joseph Stiglitz is one of the most prominent and controversial economists of present time. He chaired US president Bill Clinton's Council of Economic Advisors, sat as chief economist at the World Bank, and received the Nobel Prize for Economics in 2001.
A critic of free-market fundamentalists, Dr Stiglitz has repeatedly challenged what he sees as the ideological basis to much of the world's economic decision-making. This is most notable in his battles with the International Monetary Fund (IMF) over developing countries being pushed to open their markets before they have stable, democratic institutions to protect their citizens.
About the Book:
This book surveys the iniquities of the global economy, and the mechanisms by which developed countries exert an excessive influence over developing nations. Dr Stiglitz argues that through recourse to various measures – be it overt trade tariffs, subtler subsidies, a patent system that developed countries are far better prepared to navigate, or the damage done to poor countries by global pollution – the world is being both economically and politically destabilised, from which we will all suffer.
Making Globalization Work exposes the problems of how globalisation is currently being managed, the vested interests behind many decisions and the prospects for negotiating fairer terms for those worst affected. Dr Stiglitz tackles the problems immediately facing the world, arguing that strong, transparent institutions are needed to turn globalisation to favour the world's poorest, and to address the democratic deficit that is so keenly felt across the world.
Making Globalization Work is the third of Joseph Stiglitz's popular, and populist, books.Like Jeffrey Sachs, Stiglitz is an economist turned preacher, one of a new breed of secular evangelists produced by the fall of communism. Stiglitz wants to stop rich countries from exploiting poor countries without damaging the springs of wealth-creation. In that sense he is a classic social democrat. His missionary fervor, though, is very American. "Saving the Planet," one of this new book's chapter headings, could have been its title.
Stiglitz is in favor of globalization—which he defines as "the closer economic integration of the countries of the world." He criticizes the ways it has been done. The "rules of the game," he writes, have been largely set by US corporate interests. Trade agreements have made the poorest worse off and condemned thousands to death through AIDS. Multinational corporations have stripped poor countries of their natural resources and left environmental devastation. Western banks have burdened poor countries with unsustainable debt.
Much of this is well said. Although it is not new, it bears repeating. But the main problem at present is not how to make globalization fairer for poor countries. It is how to make it less volatile; and to remove the threat it poses for poor and middle-income people in rich countries—those voters who have the power to derail it. Anti-globalization sentiment is a rich-country phenomenon. It is rather bizarre, therefore, to write a book about making globalization work that pays so little attention to the concerns of people in rich countries.
Stiglitz walks the reader through a series of issues, from trade and intellectual property rights to global warming and the role of the multinational corporation. Each of the book’s chapters frames a problem, provides some analysis and proposes solutions. On page after page, Stiglitz argues that globalization holds out great promise as a force for good, but that the rules of the present international economic order are designed and enforced by the rich nations to serve their interests. As a result, they are inequitable and inefficient.
Developed countries manipulate international trade rules to protect their factories and farmers from more efficient producers in the developing world, Stiglitz tells us. Multinational corporations evade responsibility for the damage they do. Meanwhile, the international financial system, led by the I.M.F., rewards improvident lenders (the wealthy) and penalizes hapless debtors (the poor).
Stiglitz often invokes the concept of negative externalities: the costs that some individuals, firms or nations impose on others. A factory that skimps on pollution control, for instance, may increase its profits, but it harms the rest of society. The polluter is responding to incentives without having to pay the cost of its activities. Similarly, interest groups in developed nations benefit from favorable treatment by their governments, but these favors victimize people in developing nations who are trying to compete. It is bad enough, Stiglitz says, that thousands of wealthy American cotton farmers get billions of dollars in government subsidies; it is even worse that this depresses the world price of cotton, further impoverishing millions of African cotton farmers.
When the pursuit of private gain causes social losses, government should force the perpetrators either to stop or to help repair the damage, Stiglitz argues. This is the rationale for pollution control, fisheries management, public health restrictions and other familiar regulatory measures. “Making Globalization Work” calls repeatedly for action to avoid or redress the impact of externalities — in trade, corporate activity, the environment and financial and monetary affairs.
Stiglitz uses his command of economic logic to good effect, offering clear discussions of dozens of complex issues, from patent law to abuses in international trade. Many critics complain that drug companies overcharge poor countries, but Stiglitz goes further and makes a convincing case that this is not only immoral but also economically inefficient. Poor countries should be charged less than rich countries: if people willing to pay for medicines are unable to buy them, an existing demand goes unmet, which, in economic terms, is wasteful. Drug companies’ pursuit of private gain results in an inefficient allocation of resources and a social loss. Stiglitz won the Nobel for exploring how uncertainty and poor information can make markets fail. Here he takes evident pleasure in showing how an examination of incomplete markets can make corrective government policies desirable.
Respected Sir and dear friends
I have chosen the book "Nineteen Eighty-Four (or 1984) by George Orwell"
This book is a little different from the books I have seen in the blog but those who have read the earlier "Animal Farm" by Orwell must be able to appreciate the deep and profound satire contained in his text and its thought provoking implications.
Today I am in a hurry to register the name of book as I have almost missed the deadline. Will share the details shortly
Paramjit Singh
Roll No 44
Dear Sir
I have chosen the book "A VIEW FROM THE OUTSIDE: WHY GOOD ECONOMICS WORKS FOR EVERYONE" by P. Chidambram
C P Sharma
Roll No 15
Name: Dhananjay Singh
Roll No: 017
Book: "Kiss, Bow, or Shake Hands" Asian version by Terri Morrison and Wayne A. Conaway.
Dear All,
I am reeading the book "Kiss, Bow, or Shake Hands" Asian version by Terri Morrison and Wayne A. Conaway.
The book talks about 12 asian coutries and offer some guidlines. I have some interesting tips for China.
1) Do Not Greet Your Chinese Contacts with a Hug!
Chinese people generally do not like being touched by people they do not know. This is especially important to remember when dealing with older people, or people in important positions.
2) Do Not Kiss your Significant Other in Public!
The Chinese disapprove of public displays of affection between people of the opposite sex. You can hold hands with someone of your own sex, but don’t get cozy with the opposite gender!
3) Do Not Call your Chinese Client by the Wrong Name!
Chinese name order is the reverse of English – the last name comes first. So if you meet President Hu Jin Tao, the President of China, don’t call him “President Tao” (like one U.S. dignitary did!). Tao is the President's first name, and you should not use it unless invited to do so! He should be addressed as President Hu.
4) Do Not Write the Date Wrong!
The Chinese write the date differently than most North Americans. If you receive an invitation for 09/10/08 – that means October 8th, 2009 – not September 10th, 2008! The year comes first, then the month, then the day in China.
5) Do Not Be Late!
Never be late - Punctuality is very important in China, not only for business meetings, but for social occasions as well. Lateness or a cancellation is a serious affront.
6) Do Not Get Angry at Delays!
Experienced travelers avow that patience is the most important skill needed to do business in China. The Chinese are very good at figuring out when a foreigner is under pressure from a tight deadline, and they will turn that to their advantage during negotiations. Overt emotions are not considered an asset to doing business in China; if you are unable to manage your feelings, how will you be able to manage complex contractual obligations?
7) Do Not Hold your Meetings in Room 4!
Numbers hold special significance for the Chinese. The number 4 is unlucky – it has connotations of death, and is avoided by many Asians. On the other hand, the number 8 is extremely auspicious, and the opening moment of the Olympics was consciously selected to be a series of six 8s: 8 seconds past 8:08 on August (8) 8th, 2008. The Chinese will carefully consider the day and hour of an occasion before scheduling it.
8) Do Not Discuss Politics, Religion, or the Falun Gong!
There are many unwritten rules of behavior in China, and websites have been brought down over content that the Chinese government considers an “ideological threat.” Avoid controversial topics, never compare your government system to the Chinese, and focus on learning about the wonderful achievements of this 4,000 year old culture.
9) Do Not Refuse to East the Cicadas, Starfish, or Scorpions on a Stick!
If your host eats it, you should too! Eating together is an important event – banquets are often considered a type of gift. Delicacies are subjective, and being squeamish about eating the seahorses will not make a good impression on your Chinese associates. If your host eats it, you should too!
10) Do Not Wrap your Gifts in White Paper!
The color white is associated with funerals. Never wrap gifts in white, or give white flowers, or send white limos to pick up your Chinese guests.
I will be posting some other interseting tips from the book.
Regards
Dhananjay Singh
Hi Sir,
I would like to pick 'Global Business Strategy' By Robin John, Grazia Ietto-Gillies.
Warm Regards,
Pawan
Arjun Yadav
Roll No. 07EMP2_08
Book: "HP Way"
Title: History of the United States
Author: Charles A. Beard and Mary R. Beard
Roll No 57
Natural Resource:Dimond
The New Age Of Innovation
A book by C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan which unveils the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The Book reveals the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
This book gives strategies for :
• Redesigning systems to co-create value with customers and connect all parts of a firm to this process;
• Measuring individual behavior through smart analytics ;
• Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes;
• Treating all involved individuals--customers, employees, investors, suppliers--as unique;
• Working across cultures and time-zones in a seamless global network;
• Building teams that are capable of providing high-quality, low-cost solutions rapidly;
• To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions.
Name : Rajesh Nandal
Roll No. 53
Book: Business Stripped Bare
Author: Richard Branson
Review : Book presents secrets of success from the world-famous businessman from his creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.
Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.
Sir,
I am reading 'International Business' by Michael R. Czinkota.
This book, reflects both the theory and the application of international marketing. It offers research insights from around the globe and shows how corporate practices are adjusting to the marketplace realities of today. It also covers the full spectrum of international marketing, from start-up operations to the formation of virtual alliances. It offers a thorough discussion of the operations of multinational corporations, but also presents a specific focus on the activities of small and medium-sized forms, which are increasingly major players in the international market and are to many students their employers. This book also addresses the growing interaction between government and business. It emphasizes how businesses work with governments and what role governmental considerations can play for the international marketer. This book fully integrates e-commerce and the technology and information revolution, and their impact on the international marketer.
I will post my blogs on Monday and Tuesday to share my further learnings with the group.
Thank You
Rahul Chauhan
Roll No.- 50
Dear Sir,
I would like to change my book for review.
The new book is 'The Starbucks Experience' by Joseph A. Michelli.
Warm Regards,
Pawan
Roll No. 47
Book Review - The Starbucks Experience
Starbucks is a fascinating company. They have ‘taken over the world’ with coffee shops in over 35 countries. Starbucks is obviously about a lot more than simply selling coffee. There are lots of companies that sell coffee and yet they never get as big or successful as Starbucks.
The Starbucks Experience book examines the inner workings of a company that has taken an ordinary, even mundane, product and transformed it into extraordinary business success. This book explains 5 principles that Starbucks works with to turn the ordinary into the extraordinary. These five key principles that are the foundation of Starbucks greatness, when applied consistently and with passion, will enable people and companies to seize on the types of opportunities that catapulted Starbucks to its international prominence
A short, easy to read book, with plenty of insight into the facets of a company that makes a difference to so many people around the world. The key to this book is to offer insights into the unique Starbucks Experience.
The Starbucks Experience attempts to explain the reason behind Starbucks’ success using customer anecdotes, insider stories, and the occasional business strategy thrown in for good measure. The book is a fascinating study; stressing the very unique mindset this organization has over most of the businesses in our market today. For example, they offer benefits for part-time employees working as little as 20 hours a week, including adoption assistance, stock options, and health insurance. They build stores in such close proximity that they are oftentimes competing directly with one another. And they sell a product that until a few years ago most of us just brewed at home or paid a few cents at a gas station for on our way to work.
To put perspective on Starbucks’ success, author Joseph Michelli states, “if you had “invested $10,000 in the Starbucks IPO on the Nasdaq in 1992, your investment would be worth approximately $650,000 today.” If that weren’t enough Michelli tells us “Starbucks opens five (5) new stores every day – 365 days a year.” And yet through all this, they have maintained their level of quality – oftentimes a tough thing to do when a company expands at such a level.
The Starbucks Experience reads more like an autobiography than it does a business case study, and that alone should give you some insight into just how unique an organization Starbucks is. The book outlines five “experiences” that Starbucks uses to drive their company. These principles are vague in description, making them easy to apply to any aspect of the company – from management through R&D to customer service. They are:
1. Make it your own
2. Everything matters
3. Surprise and delight
4. Embrace resistance
5. Leave your mark
Each one of these principles are given more attention, for example under the first principle of “Make it your own” the company further lists “be welcoming, be genuine, be considerate, be knowledgeable, and be involved” and stresses that these aren’t just for the retail level folks but for every area of the company. At the end of each principle is a “create your own experience” segment which rephrases the principle in a way businesses can apply to their own brands, and an “ideas to sip on” thought that gives an overview of the chapter.
Still, with all of these insights there is no surefire list to follow, no defined strategies. All in all The Starbucks Experience serves more to add to the mystique of Starbucks’ success than it does to define it in a way other organizations can emulate. However, the author’s eighteen-month study of the chain does provide enough information to at least get you inspired and looking at your business an entirely different.
rgds,
Pawan Kumar
Roll. No.-47
Name - Vivek Sharma
Roll # 75
Article - Lessons from Maharaja Mac:Five rules for entering the Indian Market
International Business by Czinkota etal.
An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. The book is designed to provide the right contexts for successful strategy development.This book presents a leading-edge analysis of the central components of international business strategy and their effects. One will gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes. To help us improve their ability to analyze the key issues and concerns in the international business field, the authors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe. The book's unique approach and emphasis on effective use makes it a valuable resource. I am sure people will be delighted by improved results.
Reflecting recent developments and current interests, this book provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. It presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping one to develop and refine a global perspective.
Furthermore, it is covering operational concerns of small, medium, and large international or multinational businesses, as well as policy aspects reflecting the concerns of the US and other governments. Updates include increased emphasis on ethics, the environment, diversity, and a global perspective.
Arrangement is in three sections on basic concepts of theory and practice:
Part One: The International Environment - includes chapters on the concept of global marketing, the world economy, foreign economies, the people of the world and the political-legal environment.
Part Two: International Marketing Management - includes chapters on global marketing strategy, international marketing intelligence, product policy, new product development, foreign market entry, foreign market channels and global logistics, promotion and advertising, pricing, and marketing of services.
Part Three: Coordinating International Marketing - includes chapters on planning, organizing and control of international marketing, information technology and the future of international marketing.
The text is liberally sprinkled with interesting and relevant illustrations, case studies and examples. As either a textbook or reference source, it is an excellent up-to-date overview on every aspect of international marketing.
I liked this book. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
Thank You
Rahul Chauhan
Roll No. 50
Dear Sir
My Book is :Goodbye SHAZADI
roll no 56
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pakistan( benazir bhutto)
What has been known in Islamabad circles for decades has now been confimed by the author of a new book on Benzair Bhutto titled “Goodbaye Shezadi” (Goodbye princess). Indian National Security Adviser M. K. Narayanan questioned her track record and reveled the whispered secret to the press as fact.
Criticism of Benazir Bhutto’s 5E Campaign program
Criticism of Benazir Bhutto. Pre-Assassination
Benzir Bhuttos revenge from the grave: Annointing a despised and corrupt politician Mr. 10% as her successor
To save herself from being anathematized as a discarded varmint Benazir Bhutto needed to refute the claim that she wore a white “chador” per Sindhi custom to take revenge on Pakistanis whom she blames for the death of her father. Is this a “Fifth column” amongst us? She has been impugned for her furtive and malevolent machinations which led to the hapless emaciation and denouement of the Khalistan movement.
It is a well known fact in Pakistan that a list of Khalistani fighters was handed over to the Indian’s by Benazir Bhutto confidante Ahtizaz Ahsan. Benaizr accused then Prime Minister Rajiv Gandhi of breaking his word by not reciprocating with the withdrawal of the army from the Siachen Glacier.
According to the Indian press, Rajiv Gandhi could not deliver on his promise to Benazir Bhutto. That broke the confidence between India and Paksstan, and she never trusted India again. This was a major blunder of Benazir Bhutto. The Army and the ISI never forgave her for this mistake. She had minimal access to the nuclear facilities.
Benazir also helped Pakistan acquire Missles from North Korea and supposedly took checks in her long overcoat with deep pockets.
Benazir was a courier in illegal nuclear arms trade, says book Sandeep DikshitNEW DELHI: Benazir Bhutto once played an active role in furthering Pakistan’s clandestine nuclear programme by personally taking CDs to and from North Korea on an official trip as Prime Minister, reveals a book by her Oxford college mate and journalist Shyam Bhatia who subsequently kept in regular touch with her.
It was in the 90’s that North Korea offered to provide long range missiles to Pakistan to offset the imbalance with India’s integrated guided missile development programme then led by A. P. J. Abdul Kalam.
‘Pakistan was under spotlight’
Writing in “Goodbye Shehzadi” (princess), Mr. Bhatia says by 1993, Pakistan was under the spotlight as never before [on bartering enrichment technology for missiles], with Russia, India and western secret services monitoring every nuance of Pakistan’s military research.
“This was where Benazir came in useful. As she was due to visit North Korea at the end of 1993, she was asked and readily agreed to carry critical nuclear data on her person and hand it over on arrival in Pyongyang…..The gist of what she told me was that before leaving Islamabad she shopped for an overcoat with the deepest possible pockets into which she transferred CDs containing the scientific data about uranium which the North Korean wanted.
“Pakistani contacts later explained that Benazir returned with more than just CDs. The delighted North Koreans who had already sold missiles technology to Egypt, Iraq, Libya, Syria and Yemen insisted she carry back the disassembled parts of an entire missile so that Pakistani scientists could study it part by part.”
The narration about Benazir being an active courier in the clandestine trade for nuclear technology was during an evening together and not reported by Mr. Bhatia till her (Benazir) assassination. Benazir was never to repeat that conversation whenever tape recorders were in sight and always insisted during on-record interviews that the North Korean missile was acquired in a cash deal and unaccompanied by a quid pro quo in the form of transfer of technology.
Shortly before her death, Benazir was to claim that she finished off militancy in Indian Punjab by choking off assistance to militant Sikhs by then President Zia-ul-Haq. Benazir’s Sikh connection was revealed in December 2007 when National Security Adviser M. K. Narayanan questioned her track record. She accused then Prime Minister Rajiv Gandhi of breaking his word by not reciprocating with the withdrawal of the army from the Siachen Glacier.
While Benazir was instantly forthcoming on checking militant activity from Pakistan directed at Indian Punjab, she was totally supportive of the Generals’ game plan of duplicating the strategy in Jammu & Kashmir. But years later, in another interaction with Mr. Bhatia, Benazir had mellowed. From a 35-year-old Prime Minister who spoke stridently of jihadi, she had a different take 15 years later and in exile - “if India and Pakistan cannot progress on the territorial issue, they can work on the social unity of Kashmir by working for safe and open borders.”
Although Benazir for years claimed that Taliban were creatures of the ISI over whom she had no control, her later years saw a change in stand. “A few weeks before she died, Benazir finally took some responsibility for the Taliban saying “we all thought the Taliban would be a factor for peace and we were wrong.”
Why did Benazir make these misjudgments? The book attempts an explanation: “[They] need to be seen in the context of a beleaguered prime minister fighting for her life against the entrenched forces of right wing military establishment and its allies. Small wonder then that Benazir was unable to pass a single major piece of legislation during her first 20 months in office. She had other more important issues to deal with closer to home, and survival was at the top of her list.”
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